Build Your Brand

Build Your Brand  

Marketing Your Book Offline

 Oct 31, 2016

For indie authors in particular, online marketing has become the most efficient way to sell books. But offline marketing still has a lot of potential. It’s more comfortable and enjoyable for some authors and can reach readers that online methods can’t.

So how can you go about marketing your book offline?

CONTINUE READING

Build Your Brand  

Six Tips for Surviving a Book Signing

 Aug 12, 2016

It’s been almost a year since the release of Skrik op die Lyf, an Afrikaans horror anthology featuring 46 authors of which I was lucky enough to be one. Whether put together by yourself or arranged by your publisher, a book release or signing is a milestone occasion for any author. Simply put, it’s understandable if you’re nervous as hell.

Here are some of my tips for taking the edge off.

CONTINUE READING

Build Your Brand  

Marketing Your Book Online

 Oct 31, 2016

All authors have to be marketers these days. It’s true of those in the mainstream publishing industry, whose publishers spend most of their marketing budget on the biggest names. It’s doubly true for independent authors, who are entirely dependent upon their own effort to sell books.

The internet lies at the centre of modern book marketing. So how do you go about marketing there?

CONTINUE READING