The back matter of your books is a powerful marketing tool. Anyone who has read that far is clearly interested in what you have to say. But they’re also on the verge of putting your writing down. This is your chance to hold their attention for the future and maybe to sell them more books.
Many people will tell you that creating a blog is a great way to promote yourself and your works. And regular blogging is great for some authors, especially for those with books about non-fiction topics such as dieting, environment or health, in which plenty is going on and their opinions may be valuable...
All authors have to be marketers these days. It’s true of those in the mainstream publishing industry, whose publishers spend most of their marketing budget on the biggest names. It’s doubly true for independent authors, who are entirely dependent upon their own effort to sell books.
The internet lies at the centre of modern book marketing. So how do you go about marketing there?
For indie authors in particular, online marketing has become the most efficient way to sell books. But offline marketing still has a lot of potential. It’s more comfortable and enjoyable for some authors and can reach readers that online methods can’t.
So how can you go about marketing your book offline?