ARTICLES IN MARKETING

Marketing 

Working Out Your Author Brand

Dec 27, 2016

Succeeding as an independent author, or as a creative of any sort, isn’t just about selling books. It’s about selling yourself.

This doesn’t mean that you’re indulging in some sort of slave contract. It means convincing people to take an interest in you, to follow what you do, and to keep buying the things that you’re selling.

To do that, you need a strong author brand.

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Marketing 

Marketing Your Book Online

Oct 31, 2016

All authors have to be marketers these days. It’s true of those in the mainstream publishing industry, whose publishers spend most of their marketing budget on the biggest names. It’s doubly true for independent authors, who are entirely dependent upon their own effort to sell books.

The internet lies at the centre of modern book marketing. So how do you go about marketing there?

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Marketing 

Marketing Your Book Offline

Oct 31, 2016

For indie authors in particular, online marketing has become the most efficient way to sell books. But offline marketing still has a lot of potential. It’s more comfortable and enjoyable for some authors and can reach readers that online methods can’t.

So how can you go about marketing your book offline?

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