The back matter of your books is a powerful marketing tool. Anyone who has read that far is clearly interested in what you have to say. But they’re also on the verge of putting your writing down. This is your chance to hold their attention for the future and maybe to sell them more books.
Your book’s cover is one of its primary selling points, alongside your cover copy. It may not feel fair that people will judge your words by the image they’re wrapped in, but it’s the way we work as people. We’re visually oriented. That glimpse of the cover will make all the difference in whether we read the blurb, never mind giving the whole book a go.
Good cover copy, the description of your book that appears on the back and on the pages of online stores, is critical. It’s your best opportunity—and sometimes the only one—to snag your reader’s attention and convince them to take a chance on your book.